How Your SaaS Business Can Secure a Positive Cash Flow

Most people online pretty much rely on the internet for almost everything. Startup companies take advantage of this opportunity and turn it into a creative business. That same reason makes SaaS companies one of the fastly growing industries nowadays. 

They simplify life, provide easy access to needed services and information, and offer everything at more affordable rates. With their help, people can access software or infrastructure components at a lower cost fast and without the hassle. 

However, a good business is not about the number of people interested in your service or the popularity of the business model. A business is truly a success if you manage to maintain a positive cash flow

Defining a Positive Cash Flow

When a company has a positive cash flow, it indicates that its liquid assets are increasing. Because of it, the company can smoothly cover financial obligations, reinvest and grow the business, pay off all expenses, and return money to their shareholders without any problems at all. 

The company can also have a buffer should there be future financial problems. This situation is a dream for many entrepreneurs, but it is not something companies can do overnight. 

Ways to Generate Positive Cash Flow for Your SaaS Business

SaaS businesses are known for their subscription-based model, but regular payment from customers does not guarantee a positive cash flow. If you want to ensure that your business has more money coming in than coming out, you need to learn the following helpful tips:

  1. Lower Your Business Expenses

Acquiring more sales is one way to increase your income, but cutting down costs can help you save more money. Sit down and evaluate where your money goes with your accountant. Since your accountant understands your company’s financial situation, they are in the best position to recommend which areas of your business you can lower your expenses. 

As a startup business, your budget has limits. It is best to keep an eye on your expenses and ensure that you do not mismanage your funds. Maintain a budget and try not to overspend. Having someone knowledgeable to monitor your funds, like an experienced accountant and bookkeeper, can help you handle your finances better.

  1. Try Out Engaging Method for Conversion

As an entrepreneur who needs to increase sales constantly, you need to keep your customers engaged and interested in your offerings. Exploring promotions that might make them want to come back or lengthen their subscription should be your top priority.  

One of the standard methods done by SaaS companies for so long is the “Freemium” model. When using this method, you must introduce your offers for free and for a certain period. The objective of doing this is to encourage more people to be familiar and proceed with their subscriptions. 

  1. Offer Small Incentives

For sure, loyal customers deserve some appreciation. Offering incentives such as a more significant percentage off for a more extended subscription can motivate customers to stay and get a longer subscription plan. 

They can save more money while you secure more long-term subscribers. Both parties win in this setup. Think of other means that could encourage more sales and customer retention for your business.

  1. Offer Upgrades and Upsells

It is your responsibility to upgrade your internal system to provide customer service every once in a while. If you want to increase your monthly revenue, you can also do the same for your customers. Create new offers that would improve their internal system. This allows them to benefit from the service while you earn from it. 


A positive cash flow is not only dependent on one factor. It comes from a combination of providing good service, satisfying your customers, and coming up with revenue ideas now and then. With a positive cash flow, you can improve your business and offer better service to your customers. Learn more about your market and keep your business growing.

If you are looking for accountants in Rochester, NY, we can help. Bianchi & Associates have been doing this business since 1945. We can help you with your financial planning, accounting, bookkeeping, tax needs, and small business specialties and consultations, including how to expand and improve your SaaS business.

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